It seems to happen every year to Arsenal fans and we keep falling for it. The club promises the earth and delivers a handful of dirt. Now although it was painful and frustrating to sell our best players and replace them with inferior ones, if at all, while paying off the Emirates stadium, I think we could at least understand that there was a plan for the future.
But now we are supposed to have money. We keep hearing Ivan Gazidis and Arsene Wenger talking about the Gunners being able to compete with the big boys in the transfer market. And now that the FFP rules that the Frenchman has been moaning on about are finally starting to bite, the gap has been closed, except for the fact that we are still not spending.
If Wenger proves me wrong during the next few hours, I will gladly apologise and eat humble pie, but it is not looking very likely. So that will make it three transfer windows in a row since we were told that the hard financial times were in the past. Arsenal have finished all three of those windows with a huge chunk of the supposed transfer budget unspent.
Ozil was around 40m when we had 70m, we spent a big fat nothing in January and less than half of the 100m this time. Do we really need any more proof that the club looks on the fans as cash cows to be milked?